What does semantic encoding refer to in the context of memory?

Semantic encoding is a method of encoding information that involves processing the meaning of the information rather than focusing on its superficial characteristics, such as sounds or visuals. This type of encoding aids in creating stronger and more durable memories, as it connects new information to existing knowledge and enhances understanding, which ultimately facilitates easier retrieval later on.

When we engage in semantic encoding, we often think about the significance of the information, how it relates to other knowledge, or its implications, making it more meaningful. This process contrasts with other encoding methods, such as visual encoding, which relies on images or sight, or auditory encoding, which is based on sounds. The depth of processing associated with semantic encoding leads to improved memory retention and recall, as we are more likely to remember information that has been integrated into our existing cognitive frameworks.